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Advertising Portal

Leader Publications publishes four locally owned and focused print newspapers that serve all of Jefferson County, Eureka, and parts of Wildwood, Missouri. Founded in 1994, we deliver 50,000 newspapers across 25 ZIP codes and 11 cities, reaching 39 percent of the 253,837 residents in the communities we serve through print alone. Our owners are on site and actively involved in daily operations, supported by a team of 21 staff members and 12 freelance contributors. In addition to strong local journalism, we host 16 community events each year which connect readers, businesses and organizations throughout our coverage area.

Classified Advertising

Classified advertising refers to smaller ads that are organized by category, such as Jobs, Real Estate, or Services. These ads are most often placed by individuals or small businesses and focus on concise messaging. Classified ads are generally lower cost and are intended for quick announcements, listings, or notices rather than visual branding.


Display Advertising

Display advertising refers to visual ads that appear alongside editorial content in our free, hyper-local newspapers. These ads typically include images, headlines, logos, and brief messaging, and are placed within sections such as news, obituaries, or sports. Display ads are designed to stand out visually and are commonly used by businesses to promote products, services, or build brand awareness.

Upcoming Events and Special Sections



Run of Paper Advertising (ROP)



Digital Advertising

We also offer comprehensive digital marketing services which include placements across our community focused websites, social media platforms, programmatic ads with geofencing, targeted email campaigns and much more..


Need More Assistance?

We offer the complete package for your advertising needs. Our staff of our Advertising Specialists will create an advertising plan for you that is customized to your needs and your budget. Using their comprehensive knowledge of our print and web offerings and the markets we serve, our sales team will help build your business and set you up for success.

Click below to have one of our Advertising Specialists contact you and create a custom campaign.